{"id":2613,"date":"2023-11-03T15:39:17","date_gmt":"2023-11-03T14:39:17","guid":{"rendered":"https:\/\/marie-vincent.org\/en\/?p=2613"},"modified":"2023-11-21T15:41:13","modified_gmt":"2023-11-21T14:41:13","slug":"video-as-lever-for-change-production-nd3-and-its-pledge-to-marie-vincent","status":"publish","type":"post","link":"https:\/\/old-marie-vincent.agencearobas.ca\/en\/video-as-lever-for-change-production-nd3-and-its-pledge-to-marie-vincent\/","title":{"rendered":"Video as Lever for Change: Production ND3 and its Pledge to Marie-Vincent"},"content":{"rendered":"<p>Last June, Sarah Roussel, co-founder of Productions ND3, a new agency specializing in brand strategy and video, contacted Marie-Vincent to suggest a partnership that would help promote our mission.<\/p>\n<p>The result of that conversation: Sarah and ND3 produced a video and developed a digital campaign strategy for Marie-Vincent to promote a digital fundraising campaign. Furthermore, for every share of the video on Facebook, Productions ND3 pledged 50 cents to our organization.<\/p>\n<p>The video went viral: it was shared 2,025 times and viewed over 30,000 times! These amazing results resulted in Marie-Vincent receiving a donation of $1,012.50 from Productions ND3. When the campaign closed, between the value of the video production and the number of shares, Sarah and her company donated over $15,000 to Marie-Vincent.<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/watch\/?v=1504706007013662\"><strong>Watch or rewatch the video<\/strong><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2615\" src=\"https:\/\/marie-vincent.org\/en\/wp-content\/uploads\/sites\/2\/2023\/11\/marie-vincent-cheque-1-1-scaled-1-300x300.jpg\" alt=\"\" width=\"440\" height=\"440\" srcset=\"https:\/\/old-marie-vincent.agencearobas.ca\/en\/wp-content\/uploads\/sites\/2\/2023\/11\/marie-vincent-cheque-1-1-scaled-1-300x300.jpg 300w, https:\/\/old-marie-vincent.agencearobas.ca\/en\/wp-content\/uploads\/sites\/2\/2023\/11\/marie-vincent-cheque-1-1-scaled-1-1024x1024.jpg 1024w, https:\/\/old-marie-vincent.agencearobas.ca\/en\/wp-content\/uploads\/sites\/2\/2023\/11\/marie-vincent-cheque-1-1-scaled-1-150x150.jpg 150w, https:\/\/old-marie-vincent.agencearobas.ca\/en\/wp-content\/uploads\/sites\/2\/2023\/11\/marie-vincent-cheque-1-1-scaled-1-768x768.jpg 768w, https:\/\/old-marie-vincent.agencearobas.ca\/en\/wp-content\/uploads\/sites\/2\/2023\/11\/marie-vincent-cheque-1-1-scaled-1-1536x1536.jpg 1536w, https:\/\/old-marie-vincent.agencearobas.ca\/en\/wp-content\/uploads\/sites\/2\/2023\/11\/marie-vincent-cheque-1-1-scaled-1-2048x2048.jpg 2048w, https:\/\/old-marie-vincent.agencearobas.ca\/en\/wp-content\/uploads\/sites\/2\/2023\/11\/marie-vincent-cheque-1-1-scaled-1-752x752.jpg 752w, https:\/\/old-marie-vincent.agencearobas.ca\/en\/wp-content\/uploads\/sites\/2\/2023\/11\/marie-vincent-cheque-1-1-scaled-1-555x555.jpg 555w, https:\/\/old-marie-vincent.agencearobas.ca\/en\/wp-content\/uploads\/sites\/2\/2023\/11\/marie-vincent-cheque-1-1-scaled-1-1x1.jpg 1w, https:\/\/old-marie-vincent.agencearobas.ca\/en\/wp-content\/uploads\/sites\/2\/2023\/11\/marie-vincent-cheque-1-1-scaled-1-200x200.jpg 200w\" sizes=\"auto, (max-width: 440px) 100vw, 440px\" \/><\/p>\n<p>The video, coupled with our regular social media posts, had a huge impact on our digital platforms. On Facebook, our audience grew by 500% in October, reaching nearly 80,000 people, while on Instagram, we saw a 400% increase and a reach of more than 10,000 people.<\/p>\n<p>Sarah Roussel described the ND3 vision for us:<\/p>\n<p>&#8220;<strong>At ND3 we use video, which we believe is the most powerful marketing tool available today. Backed by the right strategy, video can make things come alive, arouse emotions, convey a message, get people to change their behaviour and sensitize multiple generations. We&#8217;re aware of the power of the videos we create. That&#8217;s why we don&#8217;t take our work lightly. Offering this medium to Marie-Vincent is our way of helping to build a protective community.<\/strong>\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2614\" src=\"https:\/\/marie-vincent.org\/en\/wp-content\/uploads\/sites\/2\/2023\/11\/Sarah-Roussel-300x300.png\" alt=\"\" width=\"452\" height=\"452\" srcset=\"https:\/\/old-marie-vincent.agencearobas.ca\/en\/wp-content\/uploads\/sites\/2\/2023\/11\/Sarah-Roussel-300x300.png 300w, https:\/\/old-marie-vincent.agencearobas.ca\/en\/wp-content\/uploads\/sites\/2\/2023\/11\/Sarah-Roussel-1024x1024.png 1024w, https:\/\/old-marie-vincent.agencearobas.ca\/en\/wp-content\/uploads\/sites\/2\/2023\/11\/Sarah-Roussel-150x150.png 150w, https:\/\/old-marie-vincent.agencearobas.ca\/en\/wp-content\/uploads\/sites\/2\/2023\/11\/Sarah-Roussel-768x768.png 768w, https:\/\/old-marie-vincent.agencearobas.ca\/en\/wp-content\/uploads\/sites\/2\/2023\/11\/Sarah-Roussel-752x752.png 752w, https:\/\/old-marie-vincent.agencearobas.ca\/en\/wp-content\/uploads\/sites\/2\/2023\/11\/Sarah-Roussel-555x555.png 555w, https:\/\/old-marie-vincent.agencearobas.ca\/en\/wp-content\/uploads\/sites\/2\/2023\/11\/Sarah-Roussel-1x1.png 1w, https:\/\/old-marie-vincent.agencearobas.ca\/en\/wp-content\/uploads\/sites\/2\/2023\/11\/Sarah-Roussel-200x200.png 200w, https:\/\/old-marie-vincent.agencearobas.ca\/en\/wp-content\/uploads\/sites\/2\/2023\/11\/Sarah-Roussel.png 1080w\" sizes=\"auto, (max-width: 452px) 100vw, 452px\" \/><\/p>\n<p>From personal experience, Sarah feels a deep concern for those who have been wronged and a strong protective instinct, especially towards children. Combining her professional convictions with her fervent desire to create a better world for young people, Sarah was deeply moved by Marie-Vincent&#8217;s mission.<\/p>\n<p><strong>&#8220;It is the duty of each and every person to contribute to building a better future together. At ND3, we will do our part.&#8221;<\/strong><\/p>\n<p>We extend our sincerest thanks to Sarah Roussel and Productions ND3 for their expertise and their support in bettering our society through the power of video.<\/p>\n<p>We also want to thank our spokesperson, M\u00e9lissa D\u00e9sormeaux-Poulin, for her participation in the filming and her role in the campaign&#8217;s success.<\/p>\n<p>Working together, we produced a video that has rallied our community and is one step closer to the creation of a protective society where every young person can grow up in safety, surrounded by caring and support.<\/p>\n<p>Thank you!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last June, Sarah Roussel, co-founder of Productions ND3, a new agency specializing in brand strategy and video, contacted Marie-Vincent to suggest a partnership that would help promote our mission. The result of that conversation: Sarah and ND3 produced a video and developed a digital campaign strategy for Marie-Vincent to promote a digital fundraising campaign. Furthermore, [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":2616,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-08-01 02:48:50","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/old-marie-vincent.agencearobas.ca\/en\/wp-json\/wp\/v2\/posts\/2613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old-marie-vincent.agencearobas.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/old-marie-vincent.agencearobas.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/old-marie-vincent.agencearobas.ca\/en\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/old-marie-vincent.agencearobas.ca\/en\/wp-json\/wp\/v2\/comments?post=2613"}],"version-history":[{"count":0,"href":"https:\/\/old-marie-vincent.agencearobas.ca\/en\/wp-json\/wp\/v2\/posts\/2613\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/old-marie-vincent.agencearobas.ca\/en\/wp-json\/wp\/v2\/media\/2616"}],"wp:attachment":[{"href":"https:\/\/old-marie-vincent.agencearobas.ca\/en\/wp-json\/wp\/v2\/media?parent=2613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/old-marie-vincent.agencearobas.ca\/en\/wp-json\/wp\/v2\/categories?post=2613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/old-marie-vincent.agencearobas.ca\/en\/wp-json\/wp\/v2\/tags?post=2613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}